Station.com

FORUM CHALLENGES OFFICIAL RULES

SOE GAMER OF THE MONTH CHALLENGES

WILDLIFE REFUGE – DECORATE YOUR REFUGE CHALLENGE OFFICIAL RULES

EVERQUEST® 12 YEAR ANNIVERSARY TRIVIA CHALLENGE OFFICIAL RULES

SOE Fanspot Challenge

Star Wars® Galaxies™ Galactic Civil War Forum Machinima Challenge

SOE FAN FAIRE – 2011 BACKSTAGE BLOGGER CONTEST OFFICIAL RULES

FORUM CHALLENGES

OFFICIAL RULES

NO FEE OR PURCHASE NECESSARY TO ENTER OR PLAY.

This is the general set of rules that applies to the forums challenges, unless we tell you otherwise. Under certain circumstances, a different set of rules may apply, which we will make available to you when applicable.

Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules for SOE forum challenges (each a "Challenge" and collectively, the "Challenges"). Challenges are sponsored by Sony Online Entertainment LLC, 8928 Terman Court, San Diego, CA 92121 ("Sponsor").

Eligibility: Events are open to everyone thirteen (13) and over, except employees (including their immediate family members and persons living in the same household), officers, directors, and agents of Sponsor, and its respective parent companies, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, who are not eligible to participate.

How to Enter: To enter and participate in a Challenge, review the requirements posted here and in the Challenge. To enter, upload, post and/or email your submission as directed in the Challenge (Flickr Group, forum discussion thread, etc.). Do not include your submission as an attachment. All submissions must be hosted externally, and made available for download by Sponsor. If a Challenge requires you to submit a screenshot, live photograph, or original artwork, submissions must be 800 x 600 pixels in size, unless otherwise noted in a Challenge, and character names and NPC names must be turned off. Unless otherwise instructed in a Challenge, do not include any text in your image. If a Challenge requires you to submit a video, submissions must be externally-hosted, under 100 MB, five (5) minutes in length or less (including credits), and in one of the following formats only: Windows Media (.wmv), QuickTime (.mov), or AVI (.avi). Submissions that require non-generic plug-in applications will not be considered. Video submissions may be uploaded to a video hosting site, such as You Tube. All submissions must include a title, the name of your in-game character that you want listed with your submission, and your server name (if applicable). Challenges are limited to one (1) submission entry per person per Challenge. If you submit more than one (1) submission entry for a given Challenge, your last submission will be judged. Any submission of robotic, automatic, or programmed entries, or any entries submitted by agencies, other third parties, or through other unapproved methods are void. Any attempt at entry except as stated herein is void. Sponsor will not provide you with confirmation of receipt of your submission.

By participating in a Challenge, you agree to comply with the applicable game's End User License Agreement, Station Terms of Service, Privacy Policy, and all applicable game rules, regulations, and policies. Entrants who do not comply with these requirements will be disqualified. You expressly acknowledge and agree that all content submitted is owned by Sponsor. No aspect of your submission may be subject to the rights of any third parties, other than Sponsor and/or its licensors. Your submission may not be offensive or otherwise unsuitable for use, as determined in Sponsor's sole discretion. By participating in a Challenge, you acknowledge and agree that Sponsor has an irrevocable right and license to publish, use, edit, and display any or all of your submission, without further approval from you, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes.

Determination of Winners: Eligible entrants will be judged by a panel of judges, consisting of members of Sponsor's development, marketing, and/or community relations teams, according to the criteria set forth below, and whose decisions are final and binding in all respects. The panel of judges will use the following criteria to determine winners (the number of which is at Sponsor's discretion) for a Challenge: The panel of judges will use a 0-100 point scale: 0-35 points for originality, 0-35 points for creativity, and 0-30 for thematic content consistent with the applicable game and Challenge. In the unlikely event of a tie, the judging panel will break that tie by determining which of the tied entries is most original - or the judging panel may elect to award each tied entry a prize. Winners will only be selected from those eligible entries meeting the judging criteria set forth above, and if no entry meets the criteria above, in the panel's sole and absolute discretion, then no prize shall be awarded.

Description of Prizes: Prizing varies from Challenge-to-Challenge. See each individual Challenge description for prizing. Challenge winners will receive one or more of the following prizes: one or more in-game reward (i.e., item, title, badge, merit), and/or recognition. Approximate retail value of each prize is $0.00.

General Limitations for all Prizes: No alternative prize, cash, or other substitution is permitted except by Sponsor in the event of prize unavailability. All prizes are non-transferable and non-tradable virtual items. Most prizes will be delivered immediately, but allow up to two (2) weeks for delivery.

General Terms and Conditions: By participating in a Challenge, you grant Sponsor and its licensors an irrevocable and fully sublicenseable right and license to publish, use, edit, copy, distribute, transmit, perform and display any or all of the details of your participation, including your player name, without further approval, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes. By participating in a Challenge, you agree that under no circumstances, including, but not limited to, negligence, shall Sponsor or its licensors, its and their respective officers, directors, employees, shareholders, agents, successors, and assigns (the "Released Parties") be liable for any direct, indirect, incidental, special, or consequential damages arising out of participation in a Challenge, even if any or all of the Released Parties have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, and therefore such exclusions may not apply to you. By participating in a Challenge, you waive any and all rights to bring any claim or action related to your participation in any forum beyond one (1) year after the first occurrence of the kind of act, event, condition or omission upon which the claim or action is based. By entering, you agree to be bound by these Official Rules and the decisions of Sponsor, which shall be final. Sponsor reserves the right to disqualify any person that Sponsor determines to be in violation of any term contained in these Official Rules. Sponsor, its parent companies, affiliates, subsidiaries, licensors, advertising, promotion, and fulfillment agencies, and legal advisors, and the respective employees, officers, directors, shareholders, agents, and representatives of each, are not responsible for and shall not be liable for: (i) electronic, hardware or software program, network, Internet, or computer malfunctions, failures, interruptions or difficulties of any kind; (ii) failed, incomplete, garbled, or delayed computer transmissions; (iii) any condition caused by events beyond the control of the Sponsor that may cause a Challenge to be disrupted or corrupted; (iv) any injuries, losses, or damages of any kind arising in connection with or as a result from participation in a Challenge or arising from your access to and use of the Internet site http://station.sony.com (and all related websites of Sponsor), including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy, to the extent permitted by law; or (v) any errors in any materials associated with a Challenge. Sponsor reserves the right to cancel, suspend and/or modify a Challenge if any problem corrupts the administration, security, or operation of the Challenge, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of a Challenge or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of a Challenge may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Disputes: Challenges are governed by the laws of the United States and the State of California. As a condition of participating in a Challenge, you agree that any and all actions or proceedings related to a Challenge shall be exclusively brought in the County of San Diego, State of California (if under state law) or the Southern District of California (if under Federal law), and the parties agree not to raise in connection therewith, and hereby waive, any defenses based upon the venue, the inconvenience of the forum, the lack of personal jurisdiction, the sufficiency of service of process or the like in any such action or suit brought in the State of California.

SOE GAMER OF THE MONTH CHALLENGES
OFFICIAL RULES

NO FEE OR PURCHASE NECESSARY TO ENTER OR PLAY.

This is the general set of rules that applies to the SOE Gamer of the Month challenges, unless we tell you otherwise. Under certain circumstances, a different set of rules may apply, which we will make available to you when applicable.

Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules for SOE Gamer of the Month challenges (each a “Challenge” and collectively, the “Challenges”). Challenges are sponsored by Sony Online Entertainment LLC, 8928 Terman Court, San Diego, CA 92121 (“Sponsor”).

Eligibility: Events are open to everyone eighteen (18) and over, except employees (including their immediate family members and persons living in the same household), officers, directors, and agents of Sponsor, and its respective parent companies, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, who are not eligible to participate.

How to Enter: To enter and participate in a Challenge, review the requirements posted here and in the Challenge. To enter send an email to communityevents@soe.sony.com (or the email address provided in the Challenge if different from communityevents@soe.sony.com) with the subject line SOE GAMER OF THE MONTH CHALLENGE [insert month for which you would like to be considered] and your first and last name and Station Account name in the body of the email. Unless otherwise noted in a particular Challenge, all submissions must include: (i) a picture of yourself and/or your avatar as an attachment; and (ii) and a Word or Text document as an attachment that includes answers to the following questions: Where in the real life world do you live (city and state)? What SOE game(s) do you play? How long have you played the above game(s)? What other games do you play? Why do you want to be the SOE Gamer of the Month? What do you do for a living? How many hours per week do you play vide games? Tell us about your character(s). How did you get into gaming? What other hobbies or activities do you take part in, other than playing video games? What do you like the most about your favorite SOE game? What is the first thing that you do when you log into game (do you have a routine)? List your favorite item (is there one that you no longer use but keep around for nostalgic reasons?), zone, NPC, in-game memory. What is the most in-game currency you have ever spent on purchasing a single item for one of your characters? If you could have a superpower or a spell/ability from the game you play, what would it be? If there was one thing you could tell the SOE Community about yourself, what would it be?

To be considered, your must submit your entry to Sponsor (as set forth above) no later than 11:59 PM PST on the Sunday before the first Wednesday of each month during the Challenge period. Challenges are limited to one (1) submission entry per person per Challenge. If you submit more than one (1) submission entry for a given Challenge, your last submission will be judged. Unless otherwise specified by Sponsor, Challenge winners can only win one (1) time. Any submission of robotic, automatic, or programmed entries, or any entries submitted by agencies, other third parties, or through other unapproved methods are void. Any attempt at entry except as stated herein is void. Sponsor will not provide you with confirmation of receipt of your submission.

By participating in a Challenge, you agree to comply with all applicable games’ End User License Agreements, the Station Terms of Service, Privacy Policy, and all applicable game rules, regulations, and policies. Entrants who do not comply with these requirements will be disqualified. You expressly acknowledge and agree that all content submitted is owned by Sponsor. No aspect of your submission may be subject to the rights of any third parties, other than Sponsor and/or its licensors. Your submission may not be offensive or otherwise unsuitable for use, as determined in Sponsor's sole discretion. By participating in a Challenge, you acknowledge and agree that Sponsor has an irrevocable right and license to publish, use, edit, and display any or all of your submission (and your name and any character name), without further approval from you, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes.

Determination of Winners: One (1) winner will be chosen per month. Eligible entrants will be judged by a panel of judges, consisting of members of Sponsor's community relations team, according to the criteria set forth below, and whose decisions are final and binding in all respects. The panel of judges will use the following criteria to determine winners (the number of which is at Sponsor's discretion) for a Challenge: The panel of judges will use a 0-100 point scale: 0-35 points for originality, 0-35 points for creativity, and 0-30 for thematic content consistent with the Challenge. In the unlikely event of a tie, the judging panel will break that tie by determining which of the tied entries is most original – or the judging panel may elect to award each tied entry a prize. Winners will only be selected from those eligible entries meeting the judging criteria set forth above, and if no entry meets the criteria above, in the panel's sole and absolute discretion, then no prize shall be awarded.

Description of Prizes: Prizing varies from Challenge-to-Challenge. See each individual Challenge description for prizing. Challenge winners may receive one or more of the following prizes: featured as the SOE Gamer of the Month for approximately one (1) month on in one or more of the following locations: the SOE Station Blog, SOE’s Facebook and Twitter sites, the SOE Station Forum, and the SOE Community Site; the ability to submit questions to the community relations team to be answered in a future podcast; an Sponsor giveaway, such as an SOE t-shirt or Station Cash; two (2) tickets to the next SOE Fan Faire (ticketing tier at Sponsor’s sole discretion (travel such as airfare, cab, rental car, etc. and accommodations are not included and are the sole responsibility of the winner); VIP seating at the grand banquet event at the upcoming SOE Fan Faire. Approximate retail value of one (1) Fan Faire ticket is US$89.99.

General Limitations for all Prizes: No alternative prize, cash, or other substitution is permitted except by Sponsor in the event of prize unavailability. All prizes are non-transferable and non-tradable virtual items. Most prizes will be delivered right away, but allow up to two (2) months for delivery.

General Terms and Conditions: By participating in a Challenge, you grant Sponsor and its licensors an irrevocable and fully sublicenseable right and license to publish, use, edit, copy, distribute, transmit, perform and display any or all of the details of your participation, including your image, your avatar image, your first and last name, and your player name, without further approval, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes. By participating in a Challenge, you agree that under no circumstances, including, but not limited to, negligence, shall Sponsor or its licensors, its and their respective officers, directors, employees, shareholders, agents, successors, and assigns (the “Released Parties”) be liable for any direct, indirect, incidental, special, or consequential damages arising out of participation in a Challenge, even if any or all of the Released Parties have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, and therefore such exclusions may not apply to you. By participating in a Challenge, you waive any and all rights to bring any claim or action related to your participation in any forum beyond one (1) year after the first occurrence of the kind of act, event, condition or omission upon which the claim or action is based. By entering, you agree to be bound by these Official Rules and the decisions of Sponsor, which shall be final. Sponsor reserves the right to disqualify any person that Sponsor determines to be in violation of any term contained in these Official Rules. Sponsor, its parent companies, affiliates, subsidiaries, licensors, advertising, promotion, and fulfillment agencies, and legal advisors, and the respective employees, officers, directors, shareholders, agents, and representatives of each, are not responsible for and shall not be liable for: (i) electronic, hardware or software program, network, Internet, or computer malfunctions, failures, interruptions or difficulties of any kind; (ii) failed, incomplete, garbled, or delayed computer transmissions; (iii) any condition caused by events beyond the control of the Sponsor that may cause a Challenge to be disrupted or corrupted; (iv) any injuries, losses, or damages of any kind arising in connection with or as a result from participation in a Challenge or arising from your access to and use of the Internet site http://www.soe.com (and all related websites of Sponsor), including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy, to the extent permitted by law; or (v) any errors in any materials associated with a Challenge. Sponsor reserves the right to cancel, suspend and/or modify a Challenge if any problem corrupts the administration, security, or operation of the Challenge, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of a Challenge or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of a Challenge may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

WILDLIFE REFUGE
DECORATE YOUR REFUGE
OFFICIAL RULES

NO FEE OR PURCHASE NECESSARY TO ENTER OR PLAY.

Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules for the Wildlife Refuge Decorate Your Refuge Challenge (the “Challenge”). The Challenge is sponsored by Sony Online Entertainment LLC, 8928 Terman Court, San Diego, CA 92121 (“Sponsor”).

This Challenge is in no way sponsored, endorsed or administered by, or associated with Facebook. Any information that you provide while participating in this Challenge is to Sponsor and not to Facebook. The information that you provide will only be used to contact you in case you are chosen as a winner.

Eligibility: The Challenge is open to those individuals eighteen (18) years of age and older at the time of submission who are legal residents of the fifty (50) United States (including the District of Columbia) for the duration of the Challenge. Void in Puerto Rico, Guam, all other U.S. including military bases, and all foreign territories and possessions and wherever prohibited or restricted by law. The Challenge may only be entered from and in eligible jurisdictions. Employees (including their immediate family members and persons living in the same household), officers, directors, and agents of Sponsor and Facebook, and its and their respective parent companies, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, are not eligible to participate in the Challenge. Only the individual person who created and submitted the actual submission may enter or win (sorry, no team submissions).

How to Enter: To enter and participate in the Challenge, review the requirements posted here and in the Challenge. To enter send an email to communityevents@soe.sony.com (or the email address provided in the Challenge if different from communityevents@soe.sony.com) with the subject line SOE WILDLIFE REFUGE DECORATE YOUR REFUGE CHALLENGE, and the following in the body of your email: (i) your first and last name; (ii) your email address; (iii) an image caption describing your refuge (optional); and (iv) your Wildlife Refuge form name/handle if you have one (optional). You will be disqualified if you do not provide us with your e-mail address because we must use it, and not Facebook messaging of any kind, to contact you if you win a prize. Unless otherwise noted in a particular Challenge, all submissions must include an attachment of a screenshot of your refuge from Sponsor’s Wildlife Refuge game available on Facebook.

To be considered, your must submit your entry to Sponsor (as set forth above) no later than 11:59 PM PST on February 18, 2011. The Challenge is limited to one (1) submission entry per person per Challenge. If you submit more than one (1) entry, your last entry will be judged. Any submission of robotic, automatic, or programmed entries, or any entries submitted by agencies, other third parties, or through other unapproved methods are void. Any attempt at entry except as stated herein is void. Sponsor will not provide you with confirmation of receipt of your submission.

By participating in the Challenge, you agree to comply with the game’s End User License Agreement, the Station Terms of Service, Privacy Policy, and all applicable game rules, regulations, and policies. Entrants who do not comply with these requirements will be disqualified. You expressly acknowledge and agree that all content submitted is owned by Sponsor. No aspect of your submission may be subject to the rights of any third parties, other than Sponsor and/or its licensors. Your submission may not be offensive or otherwise unsuitable for use, as determined in Sponsor's sole discretion. By participating in the Challenge, you acknowledge and agree that Sponsor has an irrevocable right and license to publish, use, edit, and display any or all of your submission (and your first and last name) on Facebook or any of Sponsor’s websites without further approval from you, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes.

Determination of Winners: Eligible entrants will be judged by a panel of judges, consisting of members of Sponsor's community relations team, according to the criteria set forth below, and whose decisions are final and binding in all respects. The panel of judges will use the following criteria to determine the top twenty (20) submissions (the number of which is at Sponsor's discretion) for the Challenge: The panel of judges will use a 0-100 point scale: 0-35 points for originality, 0-35 points for creativity, and 0-30 for thematic content consistent with the Challenge. After the judging process is complete, Sponsor will post the top twenty (20) submissions on the game’s Facebook page on February 21, 2011, and Facebook users who “Like” the game page will be asked to click “Like” on their favorite entry. The voting period will end at 11:59 PM PST on February 25, 2011. The three (3) submissions with the most “Likes” at the end of the voting period will be chosen as the winners. In the unlikely event of a tie, the judging panel will break that tie by determining which of the tied entries is most original – or the judging panel may elect to award each tied entry a prize. Winners will only be selected from those eligible entries meeting the judging criteria set forth above, and if no entry meets the criteria above, in the panel's sole and absolute discretion, then no prize shall be awarded.

General Limitations for all Prizes: No alternative prize, cash, or other substitution is permitted except by Sponsor in the event of prize unavailability. All prizes are non-transferable and non-tradable. Most prizes will be delivered right away, but allow up to two (2) months for delivery.

General Terms and Conditions: By participating in the Challenge, you grant Sponsor and its licensors an irrevocable and fully sublicenseable right and license to publish, use, edit, copy, distribute, transmit, perform and display any or all of the details of your participation, including your submission and your first and last name without further approval, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes. By participating in the Challenge, you agree that under no circumstances, including, but not limited to, negligence, shall Sponsor or Facebook or either of their respective licensors, or their respective officers, directors, employees, shareholders, agents, successors, and assigns (the “Released Parties”) be liable for any direct, indirect, incidental, special, or consequential damages arising out of participation in the Challenge, even if any or all of the Released Parties have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, and therefore such exclusions may not apply to you. By participating in the Challenge, you waive any and all rights to bring any claim or action related to your participation in any forum beyond one (1) year after the first occurrence of the kind of act, event, condition or omission upon which the claim or action is based. By entering, you agree to be bound by these Official Rules and the decisions of Sponsor, which shall be final. Sponsor reserves the right to disqualify any person that Sponsor determines to be in violation of any term contained in these Official Rules. Sponsor and Facebook, and their respective parent companies, affiliates, subsidiaries, licensors, advertising, promotion, and fulfillment agencies, and legal advisors, and the respective employees, officers, directors, shareholders, agents, and representatives of each, are not responsible for and shall not be liable for: (i) electronic, hardware or software program, network, Internet, or computer malfunctions, failures, interruptions or difficulties of any kind; (ii) failed, incomplete, garbled, or delayed computer transmissions; (iii) any condition caused by events beyond the control of the Sponsor that may cause the Challenge to be disrupted or corrupted; (iv) any injuries, losses, or damages of any kind arising in connection with or as a result from participation in the Challenge or arising from your access to and use of the Internet site http://www.soe.com and the Wildlife Refuge game site on Facebook (and all related websites of Sponsor), including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy, to the extent permitted by law; or (v) any errors in any materials associated with the Challenge. Sponsor reserves the right to cancel, suspend and/or modify the Challenge if any problem corrupts the administration, security, or operation of the Challenge, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Challenge or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Challenge may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Disputes: The Challenge is governed by the laws of the United States and the State of California. As a condition of participating in the Challenge, you agree that any and all actions or proceedings related to the Challenge shall be exclusively brought in the County of San Diego, State of California (if under state law) or the Southern District of California (if under Federal law), and the parties agree not to raise in connection therewith, and hereby waive, any defenses based upon the venue, the inconvenience of the forum, the lack of personal jurisdiction, the sufficiency of service of process or the like in any such action or suit brought in the State of California.

EVERQUEST® 12 YEAR ANNIVERSARY TRIVIA CHALLENGE

OFFICIAL RULES

NO FEE OR PURCHASE NECESSARY TO ENTER OR PLAY.

Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules for the EverQuest® 12 Year Anniversary Trivia Challenge (the “Challenge”). The Challenge is twelve (12) days long, beginning on March 4, 2011 and ending on March 16, 2011 (the “Challenge Period”), and is sponsored by Sony Online Entertainment LLC, 8928 Terman Court, San Diego, CA 92121 (“Sponsor”).

This Challenge is in no way sponsored, endorsed or administered by, or associated with Facebook. Any information that you provide while participating in this Challenge is to Sponsor and not to Facebook. The information that you provide will only be used to contact you in case you are chosen as a winner.

Eligibility: The Challenge is open to everyone eighteen (18) and over, except employees (including their immediate family members and persons living in the same household), officers, directors, and agents of Sponsor and Facebook, and their respective parent companies, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, are not eligible to participate in the Challenge. Notwithstanding the foregoing, entrants who reside in a country embargoed by the US, and entrants who reside in Belgium, Norway, Sweden, or India are not eligible. Only the individual person who created and submitted the actual submission may enter or win (sorry, no team submissions).

How to Enter: To enter and participate in the Challenge, review the requirements posted here and in the Challenge. To enter send an email to SOEcontests@soe.sony.com (or the email address provided in the Challenge if different from SOEcontests@soe.sony.com) with the subject line EVERQUEST 12 YEAR ANNIVERSARY TRIVIA CHALLENGE, and the following in the body of your email: (i) your first and last name; (ii) your email address; (iii) the country in which you reside; and (iv) the answer to the daily screenshot trivia question. You will be disqualified if you do not provide us with your e-mail address because we must use it, and not Facebook messaging of any kind, to contact you if you win a prize.

To be considered, your must submit your entries to Sponsor (as set forth above) no later than 11:59 PM PST on March 15, 2011. The Challenge is limited to one (1) entry per EverQuest screenshot trivia question per day. If you submit more than one (1) entry per day, your last entry will be used. Any entries submitted by agencies, other third parties, or through other unapproved methods are void. Any attempt at entry except as stated herein is void. Sponsor will not provide you with confirmation of receipt of your submission.

By participating in the Challenge, you agree to comply with the game’s Terms of Service, User Agreement and Software License, and Rules of Conduct, and all other applicable game rules, regulations, and policies. Entrants who do not comply with these requirements will be disqualified. You expressly acknowledge and agree that all content submitted is owned by Sponsor. No aspect of your submission may be subject to the rights of any third parties, other than Sponsor and/or its licensors. Your submission may not be offensive or otherwise unsuitable for use, as determined in Sponsor's sole discretion. By participating in the Challenge, you acknowledge and agree that Sponsor has an irrevocable right and license to publish, use, edit, and display any or all of your submission (and your first and last name) on Facebook or any of Sponsor’s websites without further approval from you, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes.

Determination of Winners: Each day during the Challenge Period, Sponsor will select and pool all correct answers to the trivia questions, and will draw one (1) winner randomly from eligible entries per day. Sponsor will select a total of twelve (12) winners during the Challenge Period.

Description of Prizes: Challenge winners will receive one (1) twelve (12) month subscription to EverQuest.*

General Limitations for all Prizes: No alternative prize, cash, or other substitution is permitted except by Sponsor in the event of prize unavailability. All prizes are non-transferable and non-tradable. Most prizes will be delivered right away, but allow up to two (2) months for delivery.

General Terms and Conditions: By participating in the Challenge, you grant Sponsor and its licensors an irrevocable and fully sublicenseable right and license to publish, use, edit, copy, distribute, transmit, perform and display any or all of the details of your participation, including your submission and your first and last name without further approval, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes. By participating in the Challenge, you agree that under no circumstances, including, but not limited to, negligence, shall Sponsor or Facebook or either of their respective licensors, or their respective officers, directors, employees, shareholders, agents, successors, and assigns (the “Released Parties”) be liable for any direct, indirect, incidental, special, or consequential damages arising out of participation in the Challenge, even if any or all of the Released Parties have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, and therefore such exclusions may not apply to you. By participating in the Challenge, you waive any and all rights to bring any claim or action related to your participation in any forum beyond one (1) year after the first occurrence of the kind of act, event, condition or omission upon which the claim or action is based. By entering, you agree to be bound by these Official Rules and the decisions of Sponsor, which shall be final. Sponsor reserves the right to disqualify any person that Sponsor determines to be in violation of any term contained in these Official Rules. Sponsor and Facebook, and their respective parent companies, affiliates, subsidiaries, licensors, advertising, promotion, and fulfillment agencies, and legal advisors, and the respective employees, officers, directors, shareholders, agents, and representatives of each, are not responsible for and shall not be liable for: (i) electronic, hardware or software program, network, Internet, or computer malfunctions, failures, interruptions or difficulties of any kind; (ii) failed, incomplete, garbled, or delayed computer transmissions; (iii) any condition caused by events beyond the control of the Sponsor that may cause the Challenge to be disrupted or corrupted; (iv) any injuries, losses, or damages of any kind arising in connection with or as a result from participation in the Challenge or arising from your access to and use of the Internet site http://www.soe.com and any EverQuest or Sponsor page on Facebook (and all related websites of Sponsor), including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy, to the extent permitted by law; or (v) any errors in any materials associated with the Challenge. Sponsor reserves the right to cancel, suspend and/or modify the Challenge if any problem corrupts the administration, security, or operation of the Challenge, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Challenge or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Challenge may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Disputes: The Challenge is governed by the laws of the United States and the State of California. As a condition of participating in the Challenge, you agree that any and all actions or proceedings related to the Challenge shall be exclusively brought in the County of San Diego, State of California (if under state law) or the Southern District of California (if under Federal law), and the parties agree not to raise in connection therewith, and hereby waive, any defenses based upon the venue, the inconvenience of the forum, the lack of personal jurisdiction, the sufficiency of service of process or the like in any such action or suit brought in the State of California.

*If a winner has already purchased EverQuest game time, the game time won will be activated after current purchased game time expires. To be eligible for this prize, each winner must have a current, valid Station Account that is not suspended or banned and is otherwise in good standing. The prize and EverQuest are subject to Sponsor’s Terms of Service, User Agreement and Software License, and Rules of Conduct, as may be amended and modified by Sponsor at any time at its sole discretion. This is an Internet-only game which requires players to connect to Sponsor’s servers via their own Internet connections. Players are responsible for their own Internet-related fees. EverQuest is sold separately, and internet fees and the game are not included as part of this prize. System requirements are subject to change as the game progresses. Sponsor does not ensure continuous or error-free access, use or availability of any game content, feature, game-play or server and may change, modify, disable, suspend or remove any such content, feature, game-play or server in its sole discretion.

EverQuest is rated T for teen and contains graphic violence, blood and gore, and use of alcohol and violence. Game experience may change during online play.

SOE FANSPOT CHALLENGE

OFFICIAL RULES

NO FEE OR PURCHASE NECESSARY TO ENTER.

Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules for the SOE Fanspot Challenge (the “Challenge”). The Challenge will begin on Monday, April 11, 2011 and will continue until Sponsor ceases to run the Challenge and accept Podcast Submissions, at its sole discretion (the “Challenge Period”). The Challenge is sponsored by Sony Online Entertainment LLC, 8928 Terman Court, San Diego, CA 92121 (“Sponsor”).

Eligibility: The Challenge is open to everyone eighteen (18) and over, except employees (including their immediate family members and persons living in the same household), officers, directors, and agents of Sponsor and its licensors, and its and their respective parent companies, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, who are not eligible to participate.

How to Enter: Submit a segment for the SOE Official Podcast in the form of one of the following: (i) product parody (between one (1) and three (3) minutes in length); (ii) a skit (between one (1) and three (3) minutes in length); (iii) a podramedy (a miniseries, between one (1) and three (3) minutes in length, no more than three (3) parts); (iv) a top 10 list; (v) an interview with an NPC (between one (1) and three (3) minutes in length); (vi) a dramatic rant (five hundred (500) words or less); (vii) a short story (five hundred (500) words or less); (viii) a joke (between one (1) and three (3) minutes in length); or (ix) a song parody (between one (1) and three (3) minutes in length) (each, a “Podcast Submission” and collectively, the “Podcast Submissions”). To enter and participate in the Challenge, review the requirements posted here and in the Challenge, and send an email to podcast@soe.sony.com (or the email address provided in the Challenge if different from podcast@soe.sony.com) with the subject line SOE Fanspot Challenge, and include the Podcast Submission in the body of the email or as a Word attachment. You may submit as many Podcast Submissions as you would like to during the Challenge Period. Entries will be judged based on the judging criteria set forth below, and submitting multiple entries will not increase the chances of your Podcast Submission being chosen to be featured in an SOE Podcast. Any Podcast Submission entries submitted by agencies, other third parties, or through other unapproved methods are void. Any attempt at entry except as stated herein is void. Sponsor will not provide you with confirmation of receipt of your Podcast Submission.

By participating in the Challenge, you agree to comply with the SOE Terms of Service, Privacy Policy, and all applicable game rules, regulations, and policies. Entrants who do not comply with these requirements will be disqualified. You expressly acknowledge and agree that all content submitted is owned by Sponsor and its licensors. No aspect of your Podcast Submission may be subject to the rights of any third parties, other than Sponsor and/or its licensors. If Sponsor determines, in its sole discretion, that a Podcast Submission includes any content owned by a third party, other than Sponsor and/or its licensors, the Podcast Submission will not be considered and the entrant will be disqualified. The Podcast Submission may not be offensive or otherwise unsuitable for use, as determined in Sponsor's sole discretion. By participating in the Challenge, you acknowledge and agree that Sponsor has an irrevocable right and license to publish, use, edit, and display any or all of your Podcast Submission (and your name and any character name), without further approval from you and without compensation to you (except for the prize if your Podcast Submission is chosen by Sponsor), without territorial, time, or other limitations, for any and all purposes, including, but not limited to, the SOE Podcast, and for any other marketing, advertising, and promotional purposes.

Determination of Winners: Sponsor will choose as many or as few eligible Podcast Submissions (or none at all), at its sole discretion, to be featured in the SOE Podcast. Eligible entrants will be judged by a panel of judges, consisting of members of Sponsor's Community Relations team, according to the criteria set forth below, and whose decisions are final and binding in all respects. The panel of judges will use the following criteria to determine winners for the Challenge: The panel of judges will use a 0-100 point scale: 0-35 points for originality, 0-35 points for creativity, and 0-30 for content consistent with the Challenge instructions. In the unlikely event of a tie, the judging panel will break that tie by determining which of the tied entries is most original – or the judging panel may elect to award each tied entry a prize. Winners will only be selected from those eligible entries meeting the judging criteria set forth above, and if no entry meets the criteria above, in the panel's sole and absolute discretion, then no prize shall be awarded.

Description of Prizes: If Sponsor chooses to feature your Podcast Submission in an upcoming SOE Podcast, you will receive 1000 Station Cash®, in the form of a redemption code, to be emailed to you by Sponsor. Approximate retail value of prize is USD$10.00. No alternative prize, cash, or other substitution is permitted except by Sponsor in the event of prize unavailability. Station Cash is “virtual currency” used in many Sponsor games to purchase in-game items. Station Cash is non-transferable, has no cash value, and is subject to the SOE Terms of Service. See www.soe.com/stationcash for more details. Prizes will usually will be delivered right away, but allow up to two (2) months for delivery.

General Terms and Conditions: By participating in the Challenge, you grant Sponsor and its licensors an irrevocable and fully sublicenseable right and license to publish, use, edit, copy, distribute, transmit, perform and display any or all of the details of your participation, including your Podcast Submission, you image, your avatar image, your first and last name, and your player name, without further approval, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes, with no compensation to you (except for the prize if your Podcast Submission is chosen by Sponsor). By participating in the Challenge, you agree that under no circumstances, including, but not limited to, negligence, shall Sponsor or its licensors, its and their respective officers, directors, employees, shareholders, agents, successors, and assigns (the “Released Parties”) be liable for any direct, indirect, incidental, special, or consequential damages arising out of participation in the Challenge, even if any or all of the Released Parties have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, and therefore such exclusions may not apply to you. By participating in the Challenge, you waive any and all rights to bring any claim or action related to your participation in any forum beyond one (1) year after the first occurrence of the kind of act, event, condition or omission upon which the claim or action is based. By entering, you agree to be bound by these Official Rules and the decisions of Sponsor, which shall be final. Sponsor reserves the right to disqualify any person that Sponsor determines to be in violation of any term contained in these Official Rules. Sponsor, its parent companies, affiliates, subsidiaries, licensors, advertising, promotion, and fulfillment agencies, and legal advisors, and the respective employees, officers, directors, shareholders, agents, and representatives of each, are not responsible for and shall not be liable for: (i) electronic, hardware or software program, network, Internet, or computer malfunctions, failures, interruptions or difficulties of any kind; (ii) failed, incomplete, garbled, or delayed computer transmissions; (iii) any condition caused by events beyond the control of the Sponsor that may cause the Challenge to be disrupted or corrupted; (iv) any injuries, losses, or damages of any kind arising in connection with or as a result from participation in the Challenge or arising from your access to and use of the Internet site www.soe.com (and all related websites of Sponsor), including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy, to the extent permitted by law; or (v) any errors in any materials associated with the Challenge. Sponsor reserves the right to cancel, suspend and/or modify the Challenge at any time and for any reason, and if any problem corrupts the administration, security, or operation of the Challenge, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Challenge or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Challenge may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Disputes: The Challenge is governed by the laws of the United States and the State of California. As a condition of participating in the Challenge, you agree that any and all actions or proceedings related to the Challenge shall be exclusively brought in the County of San Diego, State of California (if under state law) or the Southern District of California (if under Federal law), and the parties agree not to raise in connection therewith, and hereby waive, any defenses based upon the venue, the inconvenience of the forum, the lack of personal jurisdiction, the sufficiency of service of process or the like in any such action or suit brought in the State of California.

Star Wars® Galaxies™ Galactic Civil War Forum Machinima Challenge

OFFICIAL RULES

NO FEE OR PURCHASE NECESSARY TO ENTER OR PLAY.

Participation constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules for the “Star Wars Galaxies Galactic Civil War” Forum Machinima Challenge (the “Challenge”). The Challenge will be held between Friday, June 17, 2011 at 10:00 a.m. PDT and Monday, June 27, 2011 at 10:00 a.m. PDT (the “Challenge Period”), and is sponsored by Sony Online Entertainment LLC, 8928 Terman Court, San Diego, CA 92121 (“Sponsor”).

Eligibility: The Challenge is open to everyone eighteen (18) and over, except employees (including their immediate family members and persons living in the same household), officers, directors, and agents of Sponsor and its licensors, and its and their respective parent companies, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, who are not eligible to participate.

How to Enter: Create a video submission that uses Star Wars Galaxies in-game video imagery to depict a visual representation that shows dramatic moments in or highlights of your side of the conflict in Star Wars Galaxies (the “Submission”). The Submission must be an externally-hosted Windows Media (.wmv), QuickTime (.mov), or AVI (.avi) video format, under 100 MB, and four (4) minutes in length or less. Any Submission that requires non-generic plug-in applications will not be opened or considered for entry, and will be disqualified. If the Submission cannot be easily viewed by Sponsor without the need for non-generic plug-ins, it may be rejected, at Sponsor’s sole discretion. The Submission must be hosted in a location in which they can be easily viewed and downloaded by Sponsor, and must follow any additional restrictions and/or guidelines set forth in the Forum Machinima Challenge (i.e., use and inclusion of voice over, music, sound, etc). To enter and participate in the Challenge, review the requirements posted here and in the Challenge, and send an email to SOEContests@soe.sony.com (or the email address provided in the Challenge if different from SOEContests@soe.sony.com) with the subject line “Star Wars Galaxies Galactic Civil War” Forum Machinima Challenge, and include the following in the body of the email: first and last name, forum community handle (if applicable), e-mail address, in-game character name and server, a Submission title, a 200-word or less story or description of the video, a text list of music and sound used, and a hyperlink to the location of the Submission.

To be considered, your must send the above e-mail (including a link to your Submission) to Sponsor, as set forth above, during the Challenge Period, and in any event, no later than 10:00 a.m. PDT on June 27, 2011. The Challenge is limited to two (2) Submission entries per person. Any Submission of robotic, automatic, or programmed entries, or any entries submitted by agencies, other third parties, or through other unapproved methods are void. Any attempt at entry except as stated herein is void. Sponsor will not provide you with confirmation of receipt of your Submission.

By participating in the Challenge, you agree to comply with the game’s End User License Agreement, the SOE Terms of Service, Privacy Policy, and all applicable game rules, regulations, and policies. Entrants who do not comply with these requirements will be disqualified. You expressly acknowledge and agree that all content submitted is owned by Sponsor and its licensors. No aspect of your Submission may be subject to the rights of any third parties, other than Sponsor and/or its licensors. If Sponsor determines, in its sole discretion, that a Submission includes any content owned by a third party, other than Sponsor and/or its licensors, the Submission will not be considered and the entrant will be disqualified. The Submission may not be offensive or otherwise unsuitable for use, as determined in Sponsor's sole discretion. By participating in the Challenge, you acknowledge and agree that Sponsor has an irrevocable right and license to publish, use, edit, and display any or all of your Submission (and your name and any character name), without further approval from you, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes.

Determination of Winners: Up to five (5) potential winners will be chosen; eligible entrants will be judged by a panel of judges, consisting of members of Sponsor's Community Relations Team, according to the criteria set forth below, and whose decisions are final and binding in all respects. The panel of judges will use the following criteria to determine winners for the Challenge: The panel of judges will use a 0-100 point scale: 0-30 points for originality and creativity, 0-30 points for thematic content consistent with the Challenge, 0-20 points for audio and use of music tracks provided by Sponsor, and 0-20 points for highlighting what is unique and compelling about the world of Star Wars Galaxies. In the unlikely event of a tie, the judging panel will break that tie by determining which of the tied entries is most original – or the judging panel may elect to award each tied entry a prize. Winners will only be selected from those eligible entries meeting the judging criteria set forth above, and if no entry meets the criteria above, in the panel's sole and absolute discretion, then no prize shall be awarded.

Winners will be announced at SOE Fan Faire, on or around Friday, July 8, 2011. Winners do not need to be present at SOE Fan Faire to win.

Description of Prizes: Up to five (5) potential First Place winners will be chosen based on the judging criteria above, and the Challenge winners will each receive one (1) Galactic Cinematographer in-game badge and one (1) SOE Universal Game Time Card. Sponsor may select eligible entrants as Honorable Mention winners, and such winners will receive recognition on the Star Wars Galaxies, website, forum, Facebook page, and other sources as Sponsor desires in its sole discretion. Approximate retail value of First Place prize is US$15.00.

General Limitations for all Prizes: No alternative prize, cash, or other substitution is permitted except by Sponsor in the event of prize unavailability. All prizes are non-transferable and non-tradable virtual items. Most prizes will be delivered right away, but allow up to two (2) months for delivery.

General Terms and Conditions: By participating in the Challenge, you grant Sponsor and its licensors an irrevocable and fully sublicenseable right and license to publish, use, edit, copy, distribute, transmit, perform and display any or all of the details of your participation, including your image, your avatar image, your first and last name, and your player name, without further approval, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes. By participating in the Challenge, you agree that under no circumstances, including, but not limited to, negligence, shall Sponsor or its licensors, its and their respective officers, directors, employees, shareholders, agents, successors, and assigns (the “Released Parties”) be liable for any direct, indirect, incidental, special, or consequential damages arising out of participation in the Challenge, even if any or all of the Released Parties have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, and therefore such exclusions may not apply to you. By participating in the Challenge, you waive any and all rights to bring any claim or action related to your participation in any forum beyond one (1) year after the first occurrence of the kind of act, event, condition or omission upon which the claim or action is based. By entering, you agree to be bound by these Official Rules and the decisions of Sponsor, which shall be final. Sponsor reserves the right to disqualify any person that Sponsor determines to be in violation of any term contained in these Official Rules. Sponsor, its parent companies, affiliates, subsidiaries, licensors, advertising, promotion, and fulfillment agencies, and legal advisors, and the respective employees, officers, directors, shareholders, agents, and representatives of each, are not responsible for and shall not be liable for: (i) electronic, hardware or software program, network, Internet, or computer malfunctions, failures, interruptions or difficulties of any kind; (ii) failed, incomplete, garbled, or delayed computer transmissions; (iii) any condition caused by events beyond the control of the Sponsor that may cause the Challenge to be disrupted or corrupted; (iv) any injuries, losses, or damages of any kind arising in connection with or as a result from participation in the Challenge or arising from your access to and use of the Internet site www.soe.com (and all related websites of Sponsor), including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy, to the extent permitted by law; or (v) any errors in any materials associated with the Challenge. Sponsor reserves the right to cancel, suspend and/or modify the Challenge if any problem corrupts the administration, security, or operation of the Challenge, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Challenge or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Challenge may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Disputes: The Challenge is governed by the laws of the United States and the State of California. As a condition of participating in the Challenge, you agree that any and all actions or proceedings related to the Challenge shall be exclusively brought in the County of San Diego, State of California (if under state law) or the Southern District of California (if under Federal law), and the parties agree not to raise in connection therewith, and hereby waive, any defenses based upon the venue, the inconvenience of the forum, the lack of personal jurisdiction, the sufficiency of service of process or the like in any such action or suit brought in the State of California.

SOE FAN FAIRE – 2011 BACKSTAGE BLOGGER CONTEST

OFFICIAL RULES

NO FEE OR PURCHASE NECESSARY TO ENTER OR PLAY.

Participation constitutes Contestant’s full and unconditional agreement to and acceptance of these Official Rules. The Sony Online Entertainment (“SOE”) Fan Faire - Backstage Blogger Contest ("Contest") begins at 12:00:01 a.m. Pacific Standard Time on June 16, 2011 and ends as of 11:59 p.m. PDT on June 28, 2011 ("Contest Period"). Contest is sponsored by Sony Online Entertainment LLC, 8928 Terman Court, San Diego, CA 92121 ("Sponsor"). A Submission submitted before or after Contest Period will not be judged. All winners will be notified on or about July 1, 2011 and announced during Fan Faire.

Eligibility: Any individual, who has an active Station Account and is able to attend all three (3) days of SOE Fan Faire in Las Vegas, July 7-9, 2011 at Bally’s Hotel and Casino (travel, lodging, and other expenses paid for by Contestant), is eligible to enter (each, a “Contestant”). Only the original author who created the Submission may enter or win. In the event of a dispute as to authorship, Sponsor reserves the right to disqualify any Contestant. Sponsor’s decisions are final. Contest is open only to natural persons who are legal residents of the fifty (50) United States (including the District of Columbia) for the duration of the Contest. Void in Puerto Rico, Guam, all other U.S. and all foreign territories and possessions and wherever prohibited or restricted by law. Contest may only be entered from and in eligible jurisdictions. Contestants must be twenty-one (21) years of age or older at time of entry in order to participate. Employees, officers, directors, and agents of Sponsor, its parent company, affiliates, subsidiaries, advertising, promotion, and fulfillment agencies, their immediate family members and persons living in their same household, are not eligible to participate in the Contest. All federal, state, and local laws and regulations apply.

How to Enter: To enter, review the requirements in these rules and otherwise provided by SOE, and during the Contest Period, send an email to SOEcontests@soe.sony.com that includes the following information: (a) a link to a video blog, (the video should be approximately (2) minutes long), describing why you like your favorite SOE game; and (b) a written blog post (or link to such blog post), between (250) words and (500) words in length, within the body of your e-mail, or if as an attachment, in plain text (.txt), rich text (.rtf) or Microsoft Word (.doc) format only, in Times New Roman 12 point font, single-spaced, (do not use indentations, emoticons, all caps or slang terms) also describing why you like your favorite SOE game. The video blog and written blog are both required, and are collectively considered the “Submission.” IMPORTANT: YOU MUST STATE AT THE BEGINNING OF BOTH YOUR VIDEO AND WRITTEN BLOG “THIS IS AN ENTRY TO A SONY ONLINE ENTERTAINMENT SPONSORED CONTEST.” Each entry e-mail must contain “Fan Faire - Backstage Blogger Contest” in the e-mail subject line, and in addition the Submission, e-mails should also contain your in-game character name, name, mailing address (including street address, apartment number (if any), city, state and zip code; no P.O. Box will be accepted), forum community handle (if applicable), server name, and e-mail address. Additionally, please update your Station Account to reflect your current contact information in the event that you are chosen as a potential winner.

Submission Guidelines: Contest is limited to one (1) entry/Submission per person. Subsequent Submissions will be void. Sponsor reserves the right to disqualify any person or e-mail address that submits multiple entries. Submissions posted on any game-related website forum will not be accepted for entry. Any submission of robotic, automatic, or programmed entries, or any entries submitted by agencies, other third parties, or through other unapproved methods are void. Any attempt at entry except as stated herein is void. Sponsor will not provide you with confirmation of receipt of your Submission. Review the judging criteria for your Submission, stated below. By participating in the Contest, you agree to comply with the applicable game’s End User License Agreement, Station Terms of Service, Privacy Policy, and all rules, regulations, and policies. Contestants not complying with these requirements will be disqualified. You expressly acknowledge and agree that all content submitted is owned by Sponsor. The concept for all portions of the Submission must be your original design and creation, and may not be subject to the rights of any third parties, other than Sponsor. The content the Submission may not be offensive or otherwise unsuitable for use, as determined in Sponsor’s sole discretion.

Submission Conditions: By participating in the Contest, you are granting Sponsor (and its licensors) an irrevocable right fully sublicensable right and license to publish, use, edit, copy, distribute, transmit, perform, and display any or all of the content in your Submission and your character and name/handle, without prior or further approval from you, without territorial, time, or other limitations, for any and all purposes, including, but not limited to, marketing, advertising, and promotional purposes. You also hereby waive any so-called “moral rights” in or to the Submission.

Determination of Winners: Submissions will be pre-screened to ensure that they have correctly met the rules set forth herein, and meet with Sponsor’s general standards and practices prior to any judging. Any Submissions that do not will be disqualified.

Panel of Judges:Eligible submissions will be judged by a panel of judges, consisting of members of Sponsor’s Community Relations team, Development Team and Marketing Team, according to the criteria set forth below, and whose decisions are final and binding in all respects. After the Contest Period, the panel of judges will use a 0 – 100 point scale, evaluating each Submission equally on the following criteria: 0-20 points for video blog originality, 0-20 points for written blog originality, 0-20 points for video blog creativity, 0-20 points for written blog creativity, 0-10 points for video blog thematic content, and 0-10 points for written blog thematic content consistent with the theme of the ‘SOE Fan Faire - Backstage Blogger Contest.’ In the unlikely event of a tie, the judging panel shall break the tie by determining which of the tied Submissions better represents the theme of the Contest. Winners will only be selected from those eligible entries meeting the judging criteria set forth above and, if no entry meets the criteria set forth above, in the panel’s sole and absolute discretion, then no winner shall be chosen and no prize shall be awarded. Up to four (4) eligible Contestants receiving the highest number of points from the panel of judges in each category combined will be a Grand Prize winner, subject to verification of eligibility by Sponsor following the Contest Period. The judges may additionally designate Honorable Mentions for publication on an SOE website or forums at their discretion.

Description of Prizes: Each Grand Prize package consists of one (1) 8GB Bloggie™ Touch Camera Kit, which includes a Bloggie Touch camera featuring HD MP4 video capture, 12.8MP still photos and 3.0" touch screen, plus a 360° video accessory, works with iMovie® (approximate retail value: US$199.99) and one (1) 2011 Fan Faire All Access Pass (approximate retail value: US$129.00.) Sponsor is not responsible for travel, lodging, accommodations or other expenses of Grand Prize winners. The approximate retail value of each Grand Prize: US$328.99. If a Grand Prize winner is unable to comply with the terms contained herein, an alternate winner may be selected. The Grand Prize winners will be displayed (subject to Sponsor guidelines, standards, and practices, and in a manner and location determined by Sponsor in its discretion) on the on certain SOE-related website, in Sponsor's sole discretion.

General Limitations for all Prizes: No alternative prize, cash, or other substitution is permitted, except by Sponsor, in the event of prize unavailability. Prizes are non-transferable. All federal, state, and local taxes are the sole responsibility of the winner. Based upon the criteria listed above, a total of up to four (4) Grand Prizes may be awarded. Total approximate retail value of all prizes, if four (4) prizes are awarded: US$1,315.96. Each potential winner will be notified by e-mail or by U.S. mail on or about five (5) days after the conclusion of the judging. Each potential winner will have five (5) days from notification to accept the prize by e-mail or by U.S. mail to the address specified in the notification. Prizes will be delivered within approximately six (6) to eight (8) weeks of verification/confirmation of winners.

Requirements of Winner: By agreeing to become a winner and/or accepting or using a prize, selected Contestants: (i) are required to sign and return affidavits of release, releases of liability, declarations of eligibility, and where lawful, publicity consent agreements, within five (5) days of acknowledged notification; (ii) must attend all three (3) days of the 2011 SOE Fan Faire in Las Vegas, Nevada, and must arrive at the event no later than Thursday, July 7, 2011 at 12:00pm PDT; and (iii) agree to the use of their names, voice and/or likeness, and submitted content, for the purpose of advertising, trade, or promotion by Sponsor without further compensation, unless prohibited by law. If you are chosen as a winner, you agree to submit at least one video blog and one written blog during each day of Fan Faire. If a selected potential winner cannot be contacted, is ineligible (under these rules or due to a failure to comply with any of the other applicable policies, licenses, rules, and terms of service), or fails to timely return the completed and executed releases/agreements as required, the prize may be forfeited and an alternate potential winner may, at Sponsor’s discretion, be selected.

General Terms and Conditions: By participating in the Contest, Contestant agrees that under no circumstances, including, but not limited to, negligence, shall Sponsor, its officers, directors, employees, shareholders, agents, successors, and assigns (the “Released Parties”) be liable for any direct, indirect, incidental, special, or consequential damages arising out participation in the Contest, even if any or all of the Released Parties have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, and therefore such exclusions may not apply to you. By participating in the Contest, Contestant waives any and all rights to bring any claim or action related to his/her participation in any forum beyond one (1) year after the first occurrence of the kind of act, event, condition or omission upon which the claim or action is based. By entering, each Contestant agrees to be bound by these Official Rules and the decisions of Sponsor, which shall be final. Sponsor reserves the right to disqualify any person, entry, or e-mail address that Sponsor determines to be in violation of any term contained in these Official Rules. Sponsor, its parent companies, affiliates, subsidiaries, licensors, advertising, promotion, and fulfillment agencies, legal advisors, prize providers, and the respective employees, officers, directors, shareholders, agents, and representatives of each, are not responsible for and shall not be liable for: (i) late, lost, delayed, damaged, misdirected, stolen, incomplete, illegible, unintelligible or postage-due entries, notices, releases, forms, affidavits, or other correspondence; (ii) telephone, electronic, hardware or software program, network, Internet, or computer malfunctions, failures, interruptions or difficulties of any kind; (iii) failed, incomplete, garbled, or delayed computer transmissions; (iv) any condition caused by events beyond the control of the Sponsor that may cause the Contest to be disrupted or corrupted; (v) any injuries, losses, or damages of any kind arising in connection with or as a result from participation in the Contest or arising from the Contestant’s access to and use of any SOE internet site (or social media page run by Sponsor), including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy, to the extent permitted by law; or (vi) any errors in any materials associated with the Contest. Sponsor reserves the right to cancel, suspend and/or modify the Contest if any problem corrupts the administration, security, or operation of the Contest, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Disputes: The Contest is governed by the laws of the United States and the State of California. As a condition of participating in the Contest, Contestant agrees that any and all actions or proceedings related to the Contest shall be exclusively brought in the County of San Diego, State of California (if under state law) or the Southern District of California (if under Federal law), and the parties agree not to raise in connection therewith, and hereby waive, any defenses based upon the venue, the inconvenience of the forum, the lack of personal jurisdiction, the sufficiency of service of process or the like in any such action or suit brought in the State of California.

Winner List and Official Rules: A winner’s list will be posted on the web site at http:// station.sony.com, or an underlying page thereto, at the conclusion of the Contest. To obtain a copy of the winner list or a copy of these Official Rules, send your request along with a stamped, self-addressed envelope to: Attn: Marketing Department “SOE Fan Faire - Backstage Blogger Contest,” Sony Online Entertainment LLC, 8928 Terman Court, San Diego, CA 92121. Requests must be received no later thanJanuary 31, 2012.

SOE and the SOE logo are registered trademarks of Sony Online Entertainment LLC in the United States and/or other countries. All other trademarks are properties of their respective owners. All rights reserved.