Focus Testing

Focus Testing can provide you with data points that can help you get better aligned with your customer's wants and expectations.


At SOE Development Services, our methodology is a strategic approach geared towards harnessing target customer acceptance feedback of game design mechanics that are key to the success of your game. Our state of the art facilities allow you several options to view and review play sessions and interviews.

Focus Testing
Ever ask your customers what they want? Ever ask your customers if they liked the design before you committed to it fully? SOE Development Services can help you ask those tough questions and dig further into your target audience's opinions. Our offerings include:

Six-seat facility with a host of viewable vantage points
In-house monitoring room (full audio, video per station)
Remote viewing capability
Multi-angle Media recording
Support for PC/PS3/PSP/PS2 platforms


Focus testing deliverables may include a DVD containing comprehensive reporting of satisfaction and impression data, recorded sessions, raw commentary from the target core audience, design suggestions, and more.

Play Testing
Ever sit down, take a breath and observe players progress through your new level design? Focused Play Testing is an effective way to test for fun factor and consumer reactions to feature sets in a single or a multiplayer setting. SOE Development Services can measure a broad range of desired metrics including but not limited to:

1st impressions: Art, Gameplay, Sound
Fun Factor Ratings
Feature/System evaluations
Group interaction dynamics
Balance and Tuning feedback



Sample Reports
Click on an image below to view a Sample Report.




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