In addition to the $3.6M donated by Sony to the Central Community Chest of Japan, SOE launched a fundraising initiative across our game portfolio to help those affected by the devastating earthquake and tsunami in Japan. Due to player feedback, we are pleased to extend this offer through to the end of this week.

Our players are invited to purchase a specially created Cherry Blossom via the in-game marketplaces (alternative items will be available in Magic - The Gathering: Tactics™, Star Wars Galaxies™, and PoxNora®) in their preferred game. (See below for participating games). Purchase of the in-game item is not tax deductible.

The Cherry Blossom can be displayed in player in-game homes, where applicable, as a sign of ongoing support and to raise further awareness amongst our deep player communities. For every Cherry Blossom (or selected item) purchased through Friday, April 1st, SOE will donate $10 to the American Red Cross* in support of ongoing relief efforts. ($30 will be donated for the PoxNora item)

*The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross and Red Crescent Movement, will provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies. The American Red Cross is a 501(c)(3) non-profit, tax ID #53-0196605. American Red Cross National Headquarters, 2025 E Street, NW, Washington, DC 20006, (800) 733-2767.
The American Red Cross name and/or emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The American Red Cross logo is a registered trademark owned by the American Red Cross.