(Last Updated: March 13, 2015)
“Personal Information” is information that identifies you as an individual or relates to an identifiable person, including for example, your name, e-mail address, postal address, phone number, and payment card information. We do not collect any Personal Information from you unless you provide it to us voluntarily (e.g., through interaction or registration with the Services). We may combine the Personal Information we receive from you with information we receive about you from other sources, such as our affiliates, public databases, joint marketing partners, social media platforms, from people with whom you are friends or otherwise connected on social media platforms, and from other third parties. For example, if you elect to connect your social media account to your Services account, certain Personal Information from your social media account may be shared with us, such as your name, email address, photo, and location. This Personal Information may be combined with other information that is part of your profile or your friends’ profiles.
Some areas of the Services may allow you to visit as a guest and remain anonymous, but you may not be able to access all the content and features of those areas without registering (e.g., in order to play our subscription-based games, information such as your real name and billing information is required). Important information regarding account registration procedures and the security of your account is set out in the Daybreak Terms of Service.
Typically you need to have an account in order to receive e-mails from us, provided that you may receive e-mail communications from us if you have contacted us directly with regard to a specific request or if you have expressly agreed to receive e-mail communications for promotion, marketing, or newsletters. You may be asked for additional Personal Information when you subscribe. You can opt-out of receiving future marketing e-mails from us by following the unsubscribe directions contained in the e-mail. Also, except in jurisdictions where it may be prohibited by law, we may allow you to submit information about other people, such as in connection with a “Send to a Friend” promotion. In these situations, you may provide the e-mail address and, sometimes, the name of a friend. After the “Send to a Friend” transaction is completed, that information is deleted.
To participate in some of our sweepstakes, contests, surveys, and other promotions, you may be asked to provide additional Personal Information such as your physical mailing address. This information may be collected by Daybreak Games and/or by third parties such as co-sponsors or vendors for the promotion. Potential winners will be required to provide additional Personal Information for the purpose of verifying eligibility, awarding prizes, and for tax purposes. The names of third parties such as co-sponsors (other than vendors hired by Daybreak Games to conduct, administer, and execute a promotion on behalf of Daybreak Games) will be disclosed to you when you are asked to sign up for the promotion. You should review such third parties’ privacy policies to see how they may use any information that they collect.
When you sign up to play one of our fee-based games or you make certain online purchases from us, we will require that you provide us with the necessary billing information, such as your name, credit card or payment information, street address, etc., so that we may provide the content, game, service, or product to you. In order to resolve issues related to customer service, billing questions, technical, and computer support, etc., we may also require you to provide us with some Personal Information so that we may resolve such issues properly.
Please note that, when running, some of our games may monitor your computer’s random access memory (“RAM”), media access control (“MAC”) address, configuration files and system files, etc., for unauthorized third party programs running concurrently with your game which, in Daybreak Games’ sole determination: (i) enable or facilitate cheating of any type; (ii) allow users to modify or hack the applicable Daybreak Games game interface, environment, and/or experience in any way not expressly authorized by Daybreak Games; or (iii) intercept, “mine” or otherwise collect information from or through the applicable Daybreak Games game (each, an “Unauthorized Third Party Program”). In the event that a Daybreak Games game detects an Unauthorized Third Party Program, (a) the Daybreak Games game may communicate information back to Daybreak Games, including without limitation, your Daybreak Games account username, details about the Unauthorized Third Party Program detected and the activities or functions performed thereby, and/or details about your computer, and/or (b) Daybreak Games may exercise any or all of its rights and remedies, including, without limitation, its rights and remedies under the Daybreak Terms of Service and/or the Daybreak Games end user license agreement without prior notice to the user linked to such Unauthorized Third Party Program.
When you communicate with another game player or with us within the Services (e.g., through live chat, instant message services, message boards, and the like), even when you believe you are doing so “privately” with another person, you do so with the understanding that those communications go through our servers, and you expressly agree to waive any rights of confidentiality that you may have in and to such communications, you agree you have no expectation of privacy in such communications and, accordingly, where and to the extent permitted by applicable law, you expressly consent to our (or our agents’) monitoring of the communications that you send and receive through the Services (including, without limitation, technical support and customer service communications). You also acknowledge that any and all character data that is stored and is resident on our servers may be monitored by us or our agents (to the extent permitted by applicable law).
When we collect Social Security numbers in the course of our business (such as when a vendor or Player Studio registrant submits a tax form), it is our policy to protect the confidentiality of such numbers, prohibit their unlawful disclosure, and limit access to them.
We and our service providers may collect information that does not reveal your specific identity or does not directly relate to an individual (“Other Information”). Because Other Information does not personally identify you, we may use and disclose it for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for all the purposes for which we use and disclose Personal Information.
We may combine the Other Information we collect from and about you with Personal Information. If we do, we will treat the combined information as Personal Information for as long as it is combined.
We and our service providers may collect Other Information in a variety of ways, including:
Certain information is collected by most browsers or automatically through your device or with session information, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Services you are using. We use this information to ensure that the Services function properly.
Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP Addresses for purposes such as calculating usage levels of the Services, helping diagnose server problems, and administering the Services.
In addition, when you play our games or use the communication features available through the Services, we may collect your IP address. When any Daybreak Games game is updated or “patched,” our patch routine may check your computer to see that you have the most recent version of Daybreak Games game-specific files. When you log into one of the Daybreak Games’ games, we may collect your system specifications (such as RAM, video card, monitor, system configuration, crash data, etc.) for the purposes of analyzing and optimizing your Daybreak Games game experience and in order to provide you with customer service.
When you download and use one of our applications, we and our service providers may track and collect app usage data, such as the date and time the app on your device accesses our servers and what information and files have been downloaded to the app based on your device number.
We assign a unique identifier to every user of our websites and launchpad (i.e., our game launchers). The unique identifier allows us to recognize the same user when he or she uses our various Services, including through different devices, and to track his or her use of the Services, thereby giving us a full picture of the user’s activity across our Services. If we have collected your Personal Information, or if we collect your Personal Information in the future, we will combine it with the information we have collected through our use of the unique identifier. We use the information collected for analytics purposes and to serve targeted Daybreak Games offers and content to you when you are on the Services.
We may collect the physical location of your device by, for example, using satellite, cell phone tower, or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. In some instances, you may be permitted to allow or deny such uses of your device’s location, but if you do, we may not be able to provide you with the applicable personalized services and content.
In connection with some Services, or through surveys or polls, we may ask you to provide information that does not personally identify you. For example, we may ask you to provide information concerning your entertainment preferences, purchasing habits, and the like. This information is generally optional. Daybreak Games requests this information to understand you better and to also bring to your attention new services, programs, or offers that may be of interest to you. Unless combined with Personal Information, this information does not personally identify you.
Aggregated Personal Information does not personally identify you or any other user of the Services (for example, we may aggregate Personal Information to calculate the percentage of our users who have a particular telephone area code).
In addition to the uses described in the sections above, we may use the Personal Information we collect from and about you to enable us:
We may disclose your Personal Information to other companies that we have engaged to provide services to us and whom we subject to confidentiality requirements. This may include, but is not limited to, fulfillment houses, billing services, transaction managers, credit verification services, ad serving services, and other third party service providers.
We may disclose your Personal Information to identify you to anyone to whom you send messages through the Services.
You may disclose your Personal Information on message boards, chat, profile pages, and other services to which you are able to post information and materials. Any information you post or disclose through these services will become public information and may be available to other users of the Services and to the general public. Please be careful when deciding to disclose your Personal Information, or any other information, on or through the Services.
We may disclose your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock, including in connection with any bankruptcy or similar proceedings.
We may use or disclose your Personal Information if we believe such disclosure is necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
Subject to security and privacy concerns (e.g., regarding your password and credit card number), your Daybreak Games account will give you the ability to access, change, delete, and/or update the Personal Information you have provided, and adjust your communications preferences. If you choose to have your Personal Information removed from our active databases, we will try to do so within a reasonable time after your request and we will take reasonable steps to ensure that your Personal Information is not used (except as may be required by law) by Daybreak Games after your notification to us.
Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting deletion. There may also be residual information that will remain within our databases and other records, which will not be removed.
The Services are not directed to children under the age of 13, and we do not knowingly collect Personal Information from such children. If Daybreak Games learns that we have inadvertently gathered personal data from children under the age of 13, Daybreak Games will take reasonable measures to promptly delete such personal data from Daybreak Games’ records.
If you believe that we have unintentionally collected personal information about your child, please contact us:
Mail: Daybreak Games Privacy Officer, 8928 Terman Court, San Diego, CA 92121
Phone: 858-577-3100 (ask for the Privacy Officer)
Please note that if you are a resident of California, under the age of 18, and a registered user of our Services (a “Minor”), you have the right to remove or to request the removal of content or information you may have posted publicly on bulletin boards, message boards, chat rooms, communities, or other publicly viewable forums. We strongly recommend that all of our users avoid posting personal or sensitive information at any time. Should you wish to edit or remove this content or information after you have posted it, you may do so by accessing your account profile.
Removal of this content or information from public view does not guarantee complete or comprehensive removal. After your removal request has been honored, we may retain copies of the content or information you have previously posted on our servers. We are not required to remove your posted content or information if it has been rendered anonymous or if we are required by law to retain it. Additionally, we do not have control over third parties (e.g., other users) who may have copied or reposted this information.
The Services are operated and controlled by us from the United States. Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services, you consent to the transfer of information to countries outside your country of residence, including the United States, which may have different data protection rules than your country.
In order to provide you with added protection, Daybreak Games employs a security technology known as a secure-socket-layer (“SSL”) to protect the transmission of payment information to the Services. Unless otherwise specified herein or on the Services where you make a purchase, credit card numbers are used only for payment processing and are not retained for marketing purposes.
We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization. Unfortunately, no website data transmission or storage system can be guaranteed to be completely secure. Daybreak Games urges you to take steps to keep your Personal Information safe by memorizing your password or keeping it in a safe place (separate from your account information), logging out of your user account, and closing your web browser when you are finished using the Services. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contact Us” section below.
Mail: Daybreak Games Privacy Officer, 8928 Terman Court, San Diego, CA 92121
Phone: 858-577-3100 (ask for the Privacy Officer)
If you believe that we have not responded to your privacy-related inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB at https://www.esrb.org/privacy/contact.jsp, or 420 Lexington Avenue, Suite 2024, New York, NY 10170.